From Idea to Seven Figures: Callum Woodcock’s Journey with WineFi

In this episode of Launchbase, I sit down with Callum Woodcock, the founder & CEO of WineFi, a platform that’s transforming fine wine into an accessible investment class.

 

🚀 Key Highlights:

• How Callum went from idea to £1M+ in revenue within seven months.
• The power of building in public and leveraging LinkedIn for early traction.
• Raising £500K in an oversubscribed pre-seed round—before even having a product.
• Why personal brand matters for startup founders (and how Callum got his whole team posting).
• The mindset shift that helped him overcome rejection while fundraising.
•  

📢 One big takeaway? Startups don’t fail because of bad ideas. They fail because they don’t find product-market fit fast enough. WineFi nailed it early—before even launching a platform.